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Let’s tune into and groove with OnePlus’s audio brand campaign “We don’t settle”

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Aligning with the well-known brand line of “OnePlus “Never Settle,” they have newly launched their audio brand campaign “We don’t settle.” With its energized and enthusiastic theme, the lyrics also are catchy, including phrases like “it’s in my blood to run my skills to the test,” which boosts the youth to connect with it; along with pop music, the track was created by hip-hop and rap artist Humankind. It is an audio-visual ad film that depicts the focus and concentration of the youth with the help of their audio devices.

The devices featured in the advertising video are Nord Buds 2, OnePlus Bullets wireless Z2 ANC, and OnePlus Buds 3, along with a girl character focusing on her preparation for an intense competition, a basketball player pushing to the hardest to enhance his skills and lastly, a chef in perfecting his best work while doing so all three are using the audio device to boost their concentration at the peak. This is an aspiration video spreading a message that youth can pull the burden of pushing and subordinate to that of the OnePlus audio devices.

The director of marketing, Ishita Grover, says, “We are happy to introduce our first audio brand campaign for our audio device that connects back to OnePlus’ guiding spirit of ‘Never Settle.’ The key idea behind the campaign is to highlight the role a seamless music experience can play in helping our user community find their ultimate state of focus. OnePlus is committed to creating cutting-edge audio devices to empower our community to unleash their full potential and achieve their aspirations with absolute focus and clarity.

The script and concept of the ad film was an in-house idea of the OnePlus India team with the needful guidance and direction of Mr. Aneesh Malankar from the production house of Supari Studios. Also, as the track was originally sung by artist Hanumankind exclusively for OnePlus’s audio Brand campaign, the same was produced by Mr. Kartik Shah.

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OnePlus launched Sunset Dune color variant to OnePlus 12R in India

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OnePlus 12R Sunset Dune
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After the success of the OnePlus 12R, the device has been brought to India in Sunset Dune colour options with no change in price and specifications.

With the new colour of the OnePlus 12R, OnePlus will also offer free earbuds and exciting bank discounts. Before this, the device was available in three colour options: Flowy Emerald, Irony Gray, and Cool Blue. 

The upcoming Sunset Dune colour option of the OnePlus 12R is priced at Rs. 42,999 for the 8GB/256GB configurations.

It will be sold through Amazon and the OnePlus website from July 20. However, the company has also included some interesting offers, including an instant discount of Rs. 3000 on EMI transactions of ICICI bank and OneCard credit cards and a free OnePlus Buds 3. No-cost EMI up to 9 months is also available on leading bank credit cards. 


The Sunset Dune colour variant of OnePlus has a Glass back with a Rose Gold Finish. The OnePlus 12R has a 6.78-inch AMOLED screen, 1.5K resolution, and a 120Hz refresh rate.

The device is powered by the Qualcomm Snapdragon 8 Gen 2 processor. It also features a triple rear camera setup with a 50 MP primary, 8MP ultrawide, and 2 MP macro lens. 

Under the hood, the OnePlus 12R packs a 5,500 mAh battery with 100W SuperVOOC charging support. This device runs on Android 14, which gets an OS update from Android 17.

The brand also did not change the camera island, which is similar to the original OnePlus 12R. This new OnePlus 12R Sunset Dune colour is also a highlight for users. 

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OnePlus Nord CE 3 Lite Getting New Improvement Update

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OnePlus Nord CE 3 Lite 5G
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OnePlus has released a new version update for the OnePlus Nord CE 3 Lite, which may be available globally. The brand has revealed the changes and highlights in these updates, but the company has also included an Android security patch to enhance the device’s system security. 

  • Official version – U110P01(BRB1EX01)

What’s new in this update

This update brings new changes in screenshots, calculator and system. This update allows you to choose the preview floating window after taking a screenshot. In the calculator, you can now customize the transparency of the floating window. After this, this update for the system also improves the user experience of some system apps. 

Moreover, the update also improves the system’s stability and performance, providing stability in network connection in commission. The functionality of the device has also been enhanced through battery upgrades. All the camera features have also been updated so that the picture comes out better than before, and some new features have been added. 

Changelog

Screenshot

  • You can now close the preview floating window after taking a screenshot.

Calculator

  • You can now customize the transparency of the floating window for Calculator.

System

  • This update improves the user experience of some system apps.

How to update

Follow this step to update the device: Open settings<Tap on About<Check for updates<Click on Update and Install. After installing the updates, your device will provide better stability and performance.

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OnePlus may bring a massive 7000mAh battery to its mid-range phone.

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OnePlus has recently introduced the OnePlus Nord CE 4 Lite, and the OnePlus Nord 4 will soon debut in the market. There are expectations that the OnePlus 13 will be equipped with a 6000 mAh battery, and there are speculations that the brand is actively developing a 7,000 mAh battery. If these batteries are incorporated into the device, it would be a significant achievement for the brand. 

However, further leaks have claimed that the brand is working on a 7,000 mAh battery pack in collaboration with the Oga group. This Oga Group is a joint research and development lab of OnePlus and Oppo. The largest battery found on a OnePlus Phone was the Ace 3 Pro model, which used a large battery of 6,100 mAh. This bigger battery was also made in collaboration with the Oga group. 

However, the upcoming phone that supports such a big battery is not part of the brand, but in some time, the brand can also launch another line-up that can easily support such a big battery. Moreover, a new chipset can also be used in the upcoming device. In other words, the launch of this upcoming device is still a long way off, but right now, it is just speculation. This big battery can also be used in the Nord series. 

In this new battery technology, the brand can use silicon material, which is a silicon-carbon anode in the glacier battery technology, which provides 23.1% more energy density than graphite batteries. Thus, it is possible that the size of the battery can be smaller, but the brand can develop more of its capacity. 

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