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OnePlus is being criticised for “Offering lowest margin and delaying settlement claim” by offline retailers
The very well-known and reputed smartphone brand, OnePlus, is a Chinese brand which is now being criticised for not providing the retailer with adequate margins on the sale of their products. Also, they have the problem of delayed settlement claims. The company is also accused of not providing retailers with an optimal supply of the products, especially to the offline stores; it creates an unnecessary product deficit in the market.
Retailers also quoted that the company is keeping an unauthorised diversion of products from e-commerce to retail markets, which hinders fund rotation and denies the government the benefit that can be generated through added rotational GST.
Mr. Navneet Pathak, National Joint General Secretary at AIMRA, wrote a letter to the Mr. Ranjeet Singh, the director of sales at OnePlus, who said: “a significant portion of product in the market continues to be channelled through e-commerce platforms, accompanied by exclusive offers, sidelining mainline channels”. He also added that the problem is their approach to seeking people’s attention. They need a more straightforward brand approach, which can go in hand with the SOPs (standardised retail operating procedures). “Such a focus on e-commerce platforms undermines the potential of retail channels to contribute substantially to the brand’s growth in the legitimate manner, thereby hindering the realisation of stronger market positioning for the brand as a whole”.
Due to the inadequate SOP, the retail business has been restricted from opening its wings in the market, be it distributor policies, product deliveries, supplies, or excessive storage. The brands need to provide and have support from the retailers to keep the products in demand so that consumers don’t go towards alternatives in the market. This can lead to an organisational loss.
OnePlus has also received a letter from the South Indian Organised Retailers Association Private Limited stating the margin and claim settlement problems. Sridhar TS, president of ORA, said, “The margin offered by OnePus is the lowest in the industry. Running a store in modern trade incurs an expenditure of 8-10%, making it unviable for our members to sustain their business. It is worth noting that even Apple offers far better margins and provides 30-day of credit. We urge OnePlus to reconsider and increase the margin to double digits”.
He also added about the problem of unsatisfactory claim settlement, saying, “Claims have been pending for over six months“. And despite assurances, a resolution has yet to be reached. OnePlus’ system for timely claim settlement leads to delays and discontent among our members. We urge ” OnePlus to take responsibility and ensure prompt claim settlement.” We recommend dedicating additional resources to settle the pending claims for January 2024.
Recently, Mr. Rajeet Singh was questioned about the feedback they are getting and their take on it. He said that they welcome all the suggestions and recommendations and are on the plan to mainline through the retail channel. The company plans to 2x the investment in the mainline channel, i.e., the offline market, by adding around 200 stores across India. They have also planned to partner with trade companies like Reliance Digital, Croma, and Sangeeta and achieve a target of 50,000 additional new retailers.
Veshnavi Thakur, a commerce graduate, injects creativity into our articles, making complex OnePlus-related topics accessible to readers of all backgrounds. Through her writing, she strives to create content that resonates with the diverse OnePlus community.
OnePlus has released an update for OnePlus 9RT and this update includes many issues as well as features. This update will bring many new changes in the device which will enable the device to work better than before. This update will also provide better security to the device. This update is only for Indian regions.
OnePlus 9RT –
- India – MT2111_14.0.0.700(EX01)
OnePlus 9RT June 2024 Update
A horizontal layout has been added to the lock screen clock in the system. Along with this, like the previous update, you can also choose not to show the track when creating a lock screen pattern to unlock the device and adjust the volume in Quick Settings.
After this update, you can also adjust the size of the floating window by dragging its bottom part and closing the mini window by swiping upwards. It is necessary to integrate the June 2024 Android security patch to enhance the security of the system through this update.
This update also improves the stability of the system. Additionally, the device also fixes many problems. In which, the home screen and recent tasks screen icons overlapped and the volume slider in quick settings as well as the slider triggered by pressing the physical volume button appeared at the same time.
Also, fixes the issue in games where the screen would go black while playing games and improves gaming stability. On the other hand, it fixes the issue for communication where the device did not vibrate for phone calls.
Changelog
System
- Adds a horizontal layout for the Lock screen clock.
- You can now choose not to show the track when drawing the Lock screen pattern to unlock your device.
- You can now adjust the volume in Quick Settings.
- You can now adjust the size of a floating window by dragging its bottom and swiping up to close a mini window.
- Integrates the June 2024 Android security patch to enhance system security.
- Improves system stability.
- Fixes an issue where the Home screen and Recent tasks screen icons might overlap.
- Fixes an issue where the volume slider in Quick Settings and the one triggered by pressing the physical volume button might appear at the same time.
Games
- Fixes an issue where the screen might turn black while playing a game.
- Improves gaming stability.
Communication
- Fixes an issue where the device might not vibrate for phone calls.
How to update
For installing, Open settings<Tap on the About<Check for updates<Click on Update and Install. Check the changes into the handset.
Rajesh Sharma, brings journalistic finesse to opupdate.com. With a degree in Journalism and Mass Communication, Rajesh not only reports the news but crafts narratives that engage and inform.
His commitment to journalistic integrity ensures our content is not just timely but also compelling.
OnePlus has recently released the first update for its newly launched device, the OnePlus Nord CE 4 Lite. This device is getting this update only in India, and it will support the Qualcomm Snapdragon 695 5G chipset paired with 8GB LPDDR4X RAM and 128GB/256GB UFS 2.2 onboard storage.
- Official version – CPH2619_14.0.1.633 (EX01)
In this Indian update, the brand is rolling out some new features for the device. These new features include the system, communication, and camera. The first update is available in the system’s volume, which can be increased up to 300%. Also, the sound performance has been improved so that the sound effect algorithm can be further developed.
On the other hand, the Bluetooth connection has been improved for communication, and the user can get a better network connection experience. The camera performance has also been improved. There is no mention of any problem in this update. This update improves the device through security and OS updates. It also enhances the stability and compatibility of the device.
Moreover, OnePlus has confirmed that the phone will also have Android 14 based on ColourOS 14 available for software, which will get three Android OS updates in three years and security updates for four years. This device is expected to be updated to Android 17, which we have mentioned earlier.
System
- Adds support for Ultra volume mode, an option to increase the volume up to 300%.
- Improves sound performance with self-developed sound effect algorithms.
- Improves the user experince of fingerprint unlock.
- Improves system stability.
Communication
- Improves the stability of Bluetooth connections.
- Improves the stability of network connections for a better user experience.
Camera
- Improves camera performance and stability.
How To Update
To install this update on your device, click on the Open settings<Tap on the About<Check for updates<Click on Update and Install. Check the changes in the handset.
Yashika Roy is a dedicated tech news writer contributing to OpUpdate.com. With a keen eye for emerging trends and developments in the world of technology, Yashika delivers insightful and engaging content that keeps readers informed and inspired.
OnePlus recently released the first update for its newly launched device, the OnePlus Nord CE 4 Lite, and now the brand has released the update for its OnePlus 11. This update also adds many new features to the device.
Official version
- CPH224_14.0.0.810(EX01)
OnePlus 11 June 2024 Security Update
Through this update, the app icons on the home screen in touch control can now respond faster to your taps. It also improves touch control responsiveness when opening and closing apps. This update also optimizes animations when opening and closing multiple apps.
It also adds transition animations when pulling down Quick Settings and optimizes animations when dragging app icons on the home screen. The same goes for the animation upgrade; the Gaussian blur effect has been added when opening and closing app icons on the home screen.
In addition, transition animation has been added when opening and closing home screen widgets. A separate transition animation has been included for the clock widget. This update is also capable of maintaining your device’s stability and security.
Changelog
Touch control
- App icons on the Home screen now respond faster to your taps.
- Improves touch control responsiveness when opening and closing apps.
- Optimizes animations when opening and closing multiple apps.
- Adds a transition animation when pulling down Quick Settings.
- Optimizes animations when dragging app icons on the Home screen.
Animation upgrade –
- Adds Gaussian blur effects when opening and closing app icons on the Home screen.
- Adds a transition animation when opening and closing Home screen widgets.
- Adds a transition animation for clock widgets
How To Update
To install this update on your device, click on the Open settings<Tap on the About<Check for updates<Click on Update and Install. Check the changes in the handset.
Rajesh Sharma, brings journalistic finesse to opupdate.com. With a degree in Journalism and Mass Communication, Rajesh not only reports the news but crafts narratives that engage and inform.
His commitment to journalistic integrity ensures our content is not just timely but also compelling.
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