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OnePlus is being criticised for “Offering lowest margin and delaying settlement claim” by offline retailers



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The very well-known and reputed smartphone brand, OnePlus, is a Chinese brand which is now being criticised for not providing the retailer with adequate margins on the sale of their products. Also, they have the problem of delayed settlement claims. The company is also accused of not providing retailers with an optimal supply of the products, especially to the offline stores; it creates an unnecessary product deficit in the market. 

Retailers also quoted that the company is keeping an unauthorised diversion of products from e-commerce to retail markets, which hinders fund rotation and denies the government the benefit that can be generated through added rotational GST.

Mr. Navneet Pathak, National Joint General Secretary at AIMRA, wrote a letter to the Mr. Ranjeet Singh, the director of sales at OnePlus, who said: “a significant portion of product in the market continues to be channelled through e-commerce platforms, accompanied by exclusive offers, sidelining mainline channels”. He also added that the problem is their approach to seeking people’s attention. They need a more straightforward brand approach, which can go in hand with the SOPs (standardised retail operating procedures). “Such a focus on e-commerce platforms undermines the potential of retail channels to contribute substantially to the brand’s growth in the legitimate manner, thereby hindering the realisation of stronger market positioning for the brand as a whole”. 

Due to the inadequate SOP, the retail business has been restricted from opening its wings in the market, be it distributor policies, product deliveries, supplies, or excessive storage. The brands need to provide and have support from the retailers to keep the products in demand so that consumers don’t go towards alternatives in the market. This can lead to an organisational loss.

OnePlus has also received a letter from the South Indian Organised Retailers Association Private Limited stating the margin and claim settlement problems. Sridhar TS, president of ORA, said, “The margin offered by OnePus is the lowest in the industry. Running a store in modern trade incurs an expenditure of 8-10%, making it unviable for our members to sustain their business. It is worth noting that even Apple offers far better margins and provides 30-day of credit. We urge OnePlus to reconsider and increase the margin to double digits”

He also added about the problem of unsatisfactory claim settlement, saying, “Claims have been pending for over six months“. And despite assurances, a resolution has yet to be reached. OnePlus’ system for timely claim settlement leads to delays and discontent among our members. We urge ” OnePlus to take responsibility and ensure prompt claim settlement.” We recommend dedicating additional resources to settle the pending claims for January 2024.

Recently, Mr. Rajeet Singh was questioned about the feedback they are getting and their take on it. He said that they welcome all the suggestions and recommendations and are on the plan to mainline through the retail channel. The company plans to 2x the investment in the mainline channel, i.e., the offline market, by adding around 200 stores across India. They have also planned to partner with trade companies like Reliance Digital, Croma, and Sangeeta and achieve a target of 50,000 additional new retailers.



OnePlus Nord 4 Launch Event Live Today Along With OnePlus Watch 2R And Pad 2



OnePlus Summer Launch
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OnePlus is preparing to launch several new gadgets at its summer launch event. The event will launch the OnePlus Nord 4, OnePlus Watch 2R, OnePlus Pad 2, and OnePlus Nord Buds 2 Pro devices. It will be held in Milan, Italy, and will start at 6:30 PM IST. The event will be live-streamed on all of OnePlus’s social media platforms. 

OnePlus Nord 4 Specification

The OnePlus Nord 4 is expected to feature a 6.74-inch Tianma U8+ OLED display with a resolution of 2772 x 1240 pixels, a 120Hz refresh rate, and a peak brightness of 2150 nits. It may also have a Qualcomm Snapdragon 7+ Gen 3 chipset paired with LPDDR5X RAM and UFS 4.0 storage.

For software, it may run on the latest version of OxygenOS based on Android 14, which can get up to four years of Android updates and up to six years of security patch updates. 

The camera setup of Nord 4 may include a 50 MP Sony LYT 600 primary sensor with OIS and an 8 MP ultra-wide angle lens, while there could be a 16 MP front camera on the front. Other expected features may include an in-display fingerprint sensor.

Additionally, stereo speakers with Dolby Atmos support, an alert slider, and advanced cooling technology are expected. Under the hood, the Nord is tipped to pack a 5,500 mAh battery that supports 100W SUPERVOOC fast charging and could be priced around Rs. 27,999. 

OnePlus Pad 2 Specification

The OnePlus Pad 2 may be priced at Rs. 45,999 in India, with the Smart Keyboard and Stylo 2 stylus priced at Rs. 11,999 and Rs. 5000, respectively. The OnePlus Pad 2 may feature a 12.1-inch IPS LCD screen with 3K resolution, which could be powered by the Qualcomm Snapdragon 8 Gen 3 chipset. 

This tablet is expected to run on Android 14-based OxygenOS 14. The camera setup may include a 13MP rear camera and an 8MP front camera. The device may pack a 9,510 mAh battery and 67W fast charging. 

OnePlus Watch 2R

The OnePlus watch 2R is expected to have 49 dB of active noise cancellation (ANC) and an immersive audio experience. It is expected to have better features than both devices, but the company has not made any statement. We will learn more about it after the launch. 

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OnePlus Pad 2 Price, Specification, Looks Are Leaked From The Box



OnePlus Pad 2
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OnePlus is ready to launch its OnePlus Pad 2 at a launch event on July 16. The company is launching this device along with the OnePlus Nord 4, Watch 2R, and Nord Buds 3 Pro. However, the expected price of the OnePlus Pad 2 was revealed before the launch. 

OnePlus Pad 2 Price Leak

The tablet’s MRP is expected to be Rs.47,999, but after the discount, it can be Rs.45,999, and at this price, the version 12GB/256GB can be available.

At the same time, the cost of its accessories can be Rs. 11,999 for the keyboard, while Rs. 5000 for the OnePlus Stylo, but there is no information about the discount on these accessories. 

OnePlus Pad 2 Specification And Feature Leak

Some certification websites have revealed the specifications of this device. This OnePlus Pad 2 can have a 12.1-inch IPS LCD display, 144 Hz refresh rate, and 3000 x 2120 resolution.

Its display supports Dolby Vision, which makes its maximum brightness 900 nits. The tablet will use a Snapdragon 8 Gen 3 processor for the chipset. 

The device is expected to be available in two configurations – the first with 8GB of RAM and 128 GB of storage and the second with 12GB of RAM and 256 GB of storage.

This OnePlus Pad 2 can also use a 9,510 mAh battery with 67W SUPERVOOC fast charging. For the camera, the device will have a 13MP main camera and an 8MP front camera. 

Additionally, it will have six speakers capable of delivering high levels of audio quality. The tablet will launch in India alongside the OnePlus Stylo 2, Smart keyword, and folio case, but more information on the device’s colour options needs to be provided.

The above specifications are subject to change after launch, and the device is expected to reach other global markets soon.

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OnePlus launched Sunset Dune color variant to OnePlus 12R in India



OnePlus 12R Sunset Dune
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After the success of the OnePlus 12R, the device has been brought to India in Sunset Dune colour options with no change in price and specifications.

With the new colour of the OnePlus 12R, OnePlus will also offer free earbuds and exciting bank discounts. Before this, the device was available in three colour options: Flowy Emerald, Irony Gray, and Cool Blue. 

The upcoming Sunset Dune colour option of the OnePlus 12R is priced at Rs. 42,999 for the 8GB/256GB configurations.

It will be sold through Amazon and the OnePlus website from July 20. However, the company has also included some interesting offers, including an instant discount of Rs. 3000 on EMI transactions of ICICI bank and OneCard credit cards and a free OnePlus Buds 3. No-cost EMI up to 9 months is also available on leading bank credit cards. 

The Sunset Dune colour variant of OnePlus has a Glass back with a Rose Gold Finish. The OnePlus 12R has a 6.78-inch AMOLED screen, 1.5K resolution, and a 120Hz refresh rate.

The device is powered by the Qualcomm Snapdragon 8 Gen 2 processor. It also features a triple rear camera setup with a 50 MP primary, 8MP ultrawide, and 2 MP macro lens. 

Under the hood, the OnePlus 12R packs a 5,500 mAh battery with 100W SuperVOOC charging support. This device runs on Android 14, which gets an OS update from Android 17.

The brand also did not change the camera island, which is similar to the original OnePlus 12R. This new OnePlus 12R Sunset Dune colour is also a highlight for users. 

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